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Insights & advice

Insights

Honest, practical guides on websites, search and marketing, written to help you make better decisions, not to sell you something.

Business owner reviewing their current website on a laptop

Latest Website Design · 29 September 2026 · 5 min read

Do You Really Need a New Website? 7 Honest Questions to Ask First

A rebuild is a big investment, and it isn’t always the answer. These seven questions help you work out whether you need a new website — or just a few targeted fixes.

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AI search interface answering a customer's question

SEO & AEO 22 September 2026 · 6 min read

SEO vs AEO: What’s the Difference, and Does Your Business Need Both?

More customers now ask ChatGPT and Google’s AI for recommendations instead of scrolling through results. Here’s what that means for your search visibility, explained in full.

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